Culture, identity and creativity are strong needs in entrepreneurhip in rural and marginal areas of Europe - Full paper

Through the comparison between the Alpine area and the Jonkoping region in Sweden, we try to understand how culture, identity, creativity are playing a role in sustainable development .

Alentejo, in Portugal, is one of the biggest concentration of megaliths in the world. The oldest cromlech (stone circle) in the world is here. These monuments were built to observe thje stars, and are connected with the moon and the Great Mother goddess. The ancient knowledge of the druids has been kept by the medieval Irish monks, and is still waiting tio be rescued.